The platform
How the Trama platform worksThe four chapters, from collection to passportSupply-chain mappingEvery tier in one graph, no more scattered dataSupplier collectionNo setup required, suppliers start immediatelyDocument ingestionThe data extracted from your own documentsImpact & emissionsOne footprint per product and per stageSimulationsChange a supplier or a fibre and measure the effectAnalyticsCoverage, risk, scans — one data centre
Regulations
Digital Product Passport ESPR French environmental cost Italian eco-score (SNET)

Readiness check

Answer six questions and measure which passport fields you can already supply and which you cannot.

Start the check →
Solutions
Trace my supply chainFrom the finished garment down to the fibreMeasure my impactEmissions, water, energy — for every productReduce and redesignSimulate a change before you commit to itComply with the lawESPR, and the national rules arriving before itReach tier 2 and tier 3Your supplier names their own supplierAnalyse my dataCoverage and risk across the whole portfolio
Who it is for
Fashion & textile brands Manufacturers & suppliers Retail & department stores

Design partners

Trama is being built with a small number of partner brands. The programme is open.

Apply →
The digital passport
What a passport showsOnly what the regulation asks forQR and GS1 Digital LinkThe printed code follows the current versionYour own domainPassports served from your own addressLanguages and marketsYou declare the markets; the languages followPermanenceA passport outlives the contract that created itCorrections and takedownWhat can be changed, and what cannot
Try it
Open a live passport Check your readiness

A passport, in the open

Scan or click. Same address, same page, in every market the product is sold in.

Open the example →
Useful information
GuidesSix long-form pieces on the regulationRegulatory timelineWhat is decided, what is still a proposalGlossaryESPR, PEF, GS1, tiers — in plain wordsQuestions we get askedShort answers, with the sourceDigital passport readiness checkSix questions, one honest answer
Start here
What a Digital Product Passport is Which data the passport needs Model, batch or item

Who is responsible

The legal obligation applies to whoever places the product on the European market.

Read the guide →
Information
Security & data residencyWhere the data lives, and who can read itContactContact us
Trust
Privacy Terms
Trama / Passport / Languages and markets

You declare the markets. The languages follow from that.

A passport is not translated once and then forgotten. You state which markets the product is placed on, and the page answers each visitor in the language of their market.

See a passport →How the address is built
Public passport of a wool overcoat: product, composition, where it was made
The page on a phonePublic passport as seen on a phone
Why markets

A market is a fact, a language is a consequence

Placing a product in a country is a commercial decision you have already taken. Which languages are needed follows from it, without you keeping a separate list.

Two addresses

Only one of the two negotiates language

The product address answers in the reader's language. The address of one published version is a fixed object, and stays in the language it was published in.

Off the list

A visitor from a market you did not declare

They see the page, in one of the languages you declared. They are not shown a machine translation, because a translation you have not approved is not product data.