Trama / Who it is for / Retail and department stores

You sell other people's products. Here is what you answer for.

The passport obligation falls on whoever places the product on the European market. For a retailer that changes a great deal depending on what is being sold: a third-party brand already present in Europe, a non-European brand you import yourself, or your own private label.

Third-party brand

The obligation is the brand's, the check is yours

If you sell a brand somebody else has already placed on the European market, that somebody else produces the passport. What concerns you is noticing when it is missing, before a customer or an authority does.

Import

If you import, the obligation becomes yours

Bringing into Europe a brand that is not present in Europe means becoming the operator placing the product on the market, with everything that follows in terms of data you must hold and be able to prove.

Private label

On your own label you are a brand

On private label you count exactly as a fashion brand: the same chain to map, the same documents to collect, the same passport to publish. It is usually the part that surprises people most.

Collection

Collecting from the brands you sell

The same mechanism a brand uses with its suppliers works between you and the brands you carry: one request at a time, no account to create, and what they have already sent is not asked for again.

In store

What the shopper sees on the shelf

They scan the code on the garment and land on the brand's page, not on yours. The passport belongs to the product, and stays that way even when the product changes sales channel.

Portfolio

Which brands are ready and which are not

With hundreds of brands in the assortment the useful question is not "are we fine?", it is "who is not". Analytics answers that one, brand by brand.